"Don't criticize, condemn, or complain." This was a principle technique presented Dale Carnegie's best-selling self-improvement book "How To Win Friends and Influence People." Carnegie recommended that you should "Give people a feeling of importance."
All of that is shorthand. Flattering people works as long as it doesn't seem too phony. If it's just a little phony, though, people will still fall for it.
"Together we can" is just that kind of slogan. It's positive and forward-looking. It's also flattering because it implies a sense of trust in the common wisdom. The hidden message is, "wouldn't you prefer a government that appreciates your wisdom and intelligence?"
"Yes we can." Is another one of those rhetorical roads to nowhere that delivers the same message.
In Massachusetts, candidate Deval Patrick promised to add 1,000 officers to hard-pressed police departments all across the state. He also pledged to lower property taxes.
Now, it wasn't that he didn't understand fiscal realities. In fact, even before the election he told the voters that the Commonwealth had a $1 billion dollar deficit.
Of course, 1,000 new police officers never became a reality. To make things worse for the cops, underpaid police in smaller communities took another hit when this governor led the move to lift away some detail work. Last week, Patrick gutted Quinn Bill funds which provided financial incentives for criminal justice studies. Meanwhile, of course, the burning question is how much we can expect the sales tax to increase.
"Yes we can!" said presidential candidate Barack Obama as he pledged that every American with a job who made less than $250,000 a year would receive an income tax cut. That's grimly humorous now after billions of so-called stimulus money has failed to help 14 million Americans now out of work. Obama's Imperial Presidency has taken a bad fiscal and monetary situation and made it far worse.
Let's face it, flattery works. Some day, it would be interesting if some enterprising student counted how many times candidates flattered their audiences and how those correlated with political success. The depressing thing is that the flattery almost never fails to get applause.
There is a relationship between flattery, time, and reality. People generally want government to succeed. Nevertheless, disenchantment is spreading fast both within this very blue Commonwealth and at the national level.