Creating an effective advertising strategy isn’t just about where and when ads are placed, but also what claims are being made and Better Business Bureau is providing guidance about some advertising phrases that can be misleading if not used properly.

I can share with you the five reasons why Patriots Head Coach Bill Belichick is a communicator to be emulated. Yes, you read that correctly. And yes, I’ve seen his press conferences.

The Better Business Bureau warns small business owners to be on the lookout for "friendly fraud" and offers advice on how to protect against this growing online threat.

Consumers are taking their complaints online and the Better Business Bureau advises that responding to complaints is necessary if a company wants to maintain a reputation for great customer service.

The plain truth is you must become a masterful marketer if you want to keep your funnel full of leads for your sales team. You can’t put the pressure on the sales team without giving them good marketing support, not if you want maximum sales performance.

The MetroWest region has seen a strong improvement since March, with property listings recently experiencing multiple offers due to decreased inventory.

In today’s economy, saving for college is more challenging than ever. College costs continue to increase, but many who are saving for college have been affected by a decrease in the value of their portfolio. They may be out of work or their salary may have been frozen.

The truth is that Massachusetts’ own laws against handicap discrimination are normally a far more potent weapon for employees than what the ADA has to offer. Unfortunately, for many workers who suffer handicaps, their companies struggle with a basic understanding of what the law requires of them.

Leaders today are taking a fresh look at what their organizations do well, where their success and sustainability lie, and how they can do more of what they already do well.

Slowing down feels good, whether you’re on vacation or just enjoying a quieter summer pace. It’s also a great strategy for your professional communications.