Those business owners with a passion for good marketing have no problem attracting all the business they can handle. Sales without marketing is a losing proposition. They are interwoven.
Even if your business is not located in an area that is a likely target for a natural or man-made disaster, you need to be prepared for the unexpected with a comprehensive business continuation plan.
From a leadership standpoint there is one critical tactic to take that will help you assess and respond to the productivity killing epidemic of stress: ask about it.
Your career and/or company is similar to a politician’s in the need to fight competition successfully, win the positions/clients you seek and retain your hold on success once you’ve achieved it.
In essence, the core strategy here is the transference of trust, and overcoming a prospect’s fears and objections. A sequential sales letter campaign will bring results and new customers, and lead you to your goal!
If you don’t look forward to giving or getting a performance review you are not alone; anxiety prevails in the process, primarily because few managers either know how to, or have been trained how to give an effective performance review.
As a manager, the problem is when you try to impose your schedule into a knowledge worker’s day. If you do, you destroy their previously discussed creativity and productivity. Not to mention destroy their morale and motivation.
I’ve learned that it’s just as important, however, to know when to say “no” – even if something looks like a great opportunity on the surface.
How your office looks may be a contributing factor as to how you are viewed by your peers and management.
The key to achieving top-of-mind awareness is really simple. Deliver outstanding products and services, and embrace customer service as a marketing strategy. Focus on the quality of the customers’ buying experience.
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