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Anatomy of an acquisition: Natick PR firm makes major decision

Posted Nov 17, 2009 @ 04:33 PM
NATICK —

The recession would eventually end and we would come out from under it. However, my goal was to come out of it more resilient, and a merger or acquisition with a strategically complimentary, much larger firm, made sense.

Inside: Photos (1)

Managing emotions

Posted Nov 17, 2009 @ 04:00 PM

This is evidence that a leader’s emotions can influence others’ emotions. Now, research indicates the effect of a leader’s emotions go one step further. How you feel can impact workgroup performance, for good or ill.


Appreciating your toughest audiences

Posted Nov 09, 2009 @ 12:02 AM

You can learn a lot about communications from more challenging folks.


Waltham company serves as a franchise consultant

Posted Oct 26, 2009 @ 12:19 AM
WALTHAM —

FranNet of New England provides free guidance, information and support to individuals who are interested in purchasing a franchised business.

Inside: Photos (1)

Assessing strengths to succeed

Posted Oct 19, 2009 @ 12:55 AM

Helping employees and team members to assess their strengths is a meaningful way to create successful endeavors.


Tricks & treats for your communications

Posted Oct 12, 2009 @ 12:54 AM

In your career and in your business, your communications style either can drive your success or secure your failure. It’s important to include more "treats" than "tricks" when selling to prospects, serving customers or marketing your business.


Framingham company creates plastic covers for light fixtures

Posted Sep 28, 2009 @ 12:07 AM
FRAMINGHAM —

Fluorolite Plastics makes any type of plastic for any type of fluorescent light fixture. The products, technically known as fluorescent diffusers, are typically used as covers for light fixtures.

Inside: Photos (1)

How to avoid six common advertising offenses

Posted Sep 20, 2009 @ 12:56 AM

Creating an effective advertising strategy isn’t just about where and when ads are placed, but also what claims are being made and Better Business Bureau is providing guidance about some advertising phrases that can be misleading if not used properly.


Communicate like Bill Belichick, really

Posted Sep 14, 2009 @ 12:24 AM

I can share with you the five reasons why Patriots Head Coach Bill Belichick is a communicator to be emulated. Yes, you read that correctly. And yes, I’ve seen his press conferences.


How to fight ‘friendly fraud’

Posted Sep 13, 2009 @ 12:39 AM

The Better Business Bureau warns small business owners to be on the lookout for "friendly fraud" and offers advice on how to protect against this growing online threat.

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